In local business digital marketing, making the most of Google My Business (GMB) can make a big difference. This guide reveals effective strategies to make sure your business stands out when people search on Google using GMB, or Google Business Profile (as it’s now rebranded).
Why GMB is Important?
First, let’s understand why GMB matters. Think of your Google Business Profile as a digital store sign. It provides important information to people right on Google’s search page.
Making Your Google Business Profile Better
Correct Business Info
Make sure all your business details are correct. This includes your business name, address, phone number, business hours, and website.
Tell Your Business Story
Write a short and interesting description of your business. Use words that connect with your target customers.
Show Off Your Business
Add good-quality pictures that showcase what you offer and what your business looks like. Pictures make your profile more appealing.
Customer Reviews Matter
Ask happy customers to leave positive reviews. Respond to reviews, whether good or bad, to show you care about your customers.
Using GMB Features Wisely
Share Updates: Regularly post about promotions, events, or anything new. This keeps your customers informed.
Answer Questions: Take part in the Q&A section. Answering questions helps build trust with potential customers.
Enable Booking: If your business takes appointments, let customers book through Google. It makes booking easy.
Using GMB Insights
Knowing Your Customers: GMB gives you insights into how customers find your business. It shows what they do and who they are.
Track Calls and Messages: Use GMB to track calls and messages. This helps you know how customers like to get in touch with you.
Getting Found with Local SEO
Use Local Keywords: Include local keywords in your business description and posts. This makes your profile show up more in local searches.
Keep Hours Updated: Make sure your business hours are correct, especially during holidays. This helps customers know when you’re open.
Do you need help to create, optimize and maintain your Google Business Profile or GMB? A well optimized GMB is a key component of a successful SEO marketing strategy for local businesses. If your business isn’t appearing in the “Top 3” in the map pack in search results, you are losing thousands of dollars in revenue. Stop losing business to your competitors. Let’s get your business ranking in search. Connect with us to reach your customers online.
Conclusion
Getting the most from Google My Business isn’t just about making a listing. It’s about keeping it updated and working well. By following these steps, your business can do better in local searches, get more customers, and stand out in your local area.